How to Write a Good Product Review?

Rasheed Nyn
6 min readAug 8, 2020
how to write good product review

The affiliate marketing success depends largely on your capability of writing a good product review.

In most cases, this piece of your writing determines the salability of the products. So, write a good product review that shows the accurate picture of the product as well as motivates your reader to buy it instantly.

If you want to know how to compose a product review, you must have some knowledge of your target audience. That is, what they really want to know from your writing.

While creating a product review you have to have the knowledge that you are not the seller, just want to give your personal or expert opinion about the product. If your review covers the basic aim of your writing motif — that is, making a connection to your opinion and the customers' need.

Let’s find out the basics of writing a good product review that sells and converts.

What Makes Your Writing Great —

Your very first impression should be writing your review with easy and simple language for your different types of readers so that they can easily understand what you want to let them know.

Make sure your writing could easily engage your reader to pick ideas which they want to know.

You should focus on some issues like word selection, presentation, and engagement of your reader regarding your opinion. If your reader could easily engage them in your writing, they could make their thought simultaneously similar to your idea.

You should focus more on giving your reader convincing information regarding the product. You are not selling a certain product rather you are giving your opinion that could help the customers to make a decision while buying a product.

When you are giving multiple product reviews you could make your own list of preferences that could be helpful to the reader to engage more specific attachment to your ranking the products.

You can use a preferable call for your reader to take them a certain website to buy the product. If you successfully could use your call it could help your writing with linking the desired sell website. It’s a tactical feature that can give your review a great acceptance.

Getting Started —

Choose a specific stand of your writing point of view.

You can write your personal experience of using a certain product or you can convince your reader that you are an expert or a researcher regarding the product.

Let’s start with some basic aspects that will help you to write your review.

Product and You —

Try to gather all sorts of information regarding the product.

Just do your research. You have to bear in mind that your reader will consider your opinion trustworthy as well as they could make a decision to purchase a certain product.

Writing a product review is a simple work when you have all sorts of information and details of your target product. So, do detailed research on your particular product.

It’s About Your Writing —

In this section, I want to let you know that if your writing contains no Spelling and grammar mistakes and most importantly your writing has the quality of easy to get, then congratulation you successfully made it.

There are several websites from where you can get help regarding your grammar and lucid writing style.

Structuring Your Strategy —

I think now can easily get my main point of giving importance to the reader by attempting this strategy. I personally followed them.

1. Grow a simple interest in your introduction.

2. Hold up the interest of your reader by giving the very first impression of your target product.

3. Give a detailed survey or study of the product to get your reader concern.

4. Choose to focus keyword on expressing your thought simply.

5. Use a problem (I prefer minor) and explain it as okay by other great facilities.

6. Now give your reader space to find you convincing.

7. Simply clear your stand and you are done.

Reader, You, and the Product —

I am giving this title to make you concern about these three most important aspect that covers the whole idea of a product review.

You are in the middle of your review reader and the product you are reviewing. So, you are the one to link up your target product to the reader of your review to buy or make an impression about the product.

Suppose, you are writing a product review of a certain product that has a dozen of a kind or a single one.

What do you want to do?

I suggest go through the detailed information regarding the product of its kind and compose your review with such aspects that a normal user of that product could easily relate with them.

In order to get the best use and reach of your review to the reader, you should follow this one assigned job for you to make a connection to your reader and the product by your writing.

Make a Step to Start your Journey —

Now I think you can understand the basic concepts of your writing aim. So you can attempt your very first review.

Let me tell you something about writing a good product review with my personal findings.

It includes researching the target product and getting an idea of its target customer as well as the reader that what kind of people are going to read your review about a certain product.

Start with a beautiful introduction to attract the reader to read your whole review. But a study shows that about 60–65% of people don’t read the whole review but they never miss your titled bold points.

Be careful to highlight your points, you can make it more useful for those readers.

Give detailed information and a good impression of your target product. In the case of multiple products give individual information and make a choice of your own preference.

Don’t forget to give at list one minor bad side of your target product.

Don’t express your opinion in a way that might cause them to lose honesty on you.

You can use photographs, charts even videos and so many supporting devices to evaluate your idea regarding the product.

Dos and Don’ts while Focusing on Benefits —

While writing a product review you should focus more on the benefits.

But, it’s also important to notice that your reader will not rely on your opinion if your writing couldn’t convince them to their personal way of understanding.

I suggest writing with simple and easily understandable expressions.

You have to find out what your reader actually wants to know about a certain product. You could introduce a problem with the product and most importantly you have to give a simple and interesting overview of the problem.

You can use a list of features regarding your product to express the certain qualities of the product that makes it unique. But it is proved that the reader most often prefers to know about benefits rather features.

It’s your turn

Yes, it’s your turn now.

Do research your topic. Always be aware of your reader. Give details about the product. Write your personal opinion and give reasons to support them.

And most importantly write something that can connect the reader and the product you are reviewing.

In a product review, a simple reader wants to know some simple things about the product and the reviewer’s personal experience or opinion that might help the reader to get informed about the product while buying it.

If you are a beginner, I suggest you go through the aspects I mentioned above. I think the suggestions might help you to write your product review.

Good luck.

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Rasheed Nyn

Content writer turned strategic marketer with an artistic mind for love fictions.